Wednesday, December 21, 2016

A New Business Is Born 
   First a little background: At the San Francisco International Airport the local SPCA furnishes animals for passengers to interact with. Why? “To help ease the stress of travel.” They’ve used cats, dogs, rabbits, chinchillas, a bearded dragon, a turtle, guinea pigs, and a Moluccan cockatoo. These therapy animals, called the “Wag Brigade”, wear vests that say “Pet Me”. 
    According to Daniel Uria who filed this story, passengers are surprised, well I guess they would be, and delighted to meet these members of the Wag Brigade. 
    The newest member of the Brigade is Lilou the pig. Now you need to understand that not just any old pig can waltz in and be part of this elite Wag Brigade. Lilou had to go through extensive Animal Assisted Therapy training, which we’re told she passed with flying colors. She practiced on several different facilities to show off the tricks she could do, and people loved her so much that she evidently graduated to the gig at the airport. 
    Daniel Uria quotes Animal Assisted Training Therapy Mentor, Dianne Bates, as saying, "Most people have never had the opportunity to meet a pig,” (hard to believe), “and literally everyone wanted to interact with her." 
    Now for the business plan. I can see some old guy, possibly tired of retirement, leasing above-average pigs from pig farmers, training them, then leasing them to airports. The marketing pitch would be the cost effectiveness of less stressful passengers passing through their airport. Less stressful passengers equate to fewer disgruntled customer lawsuits for both the airport and the airlines. These pigs would improve the bottom line for everyone, especially the old man who is going to be working this scheme.     Now all we need to do is find an old man gullib---I mean astute enough---to try this amazing idea. The royalties due me would be minimal.

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